About Us

Red Label is a brand for the fans of Liverpool Football Club – the best football club in the world, and by the fans of Liverpool Football Club. This initiative is to bring all fans closer to the football club and bring the club closer to the fans.

On shopredlabel.com, you can buy LFC merchandise that you wouldn’t find in your local retail store. We’ve also got some of the best designers from India and UK to bring you the most creative Liverpool inspired designs.

shopredlabel.com supports Jamie Carragher’s 23 Foundation and lives by their motto – ‘Giving Kids A Chance’. We also work with Butterflies India and appreciate and support the work they are doing for the street children in India.

Company Info

shopredlabel.com is a wholly owned brand of Klay Grill Hospitality Pvt Ltd - a company registered in India.

Formed in 2011, Klay Grill Hospitality has interests in sports merchandise, event management, travel services, restaurants and other areas.

Klay Grill Hospitality is also a partner of Liverpool Delhi Supporters’ Club – DelhiKop and supports and sponsors their activities like competitions and merchandize for promotions.